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Easter is coming, and you know the fashion world had to get involved somehow.

For the upcoming holiday, Vogue.com called upon some of the fashion world’s best and brightest to create Easter bunnies that best reflected the mag and their brands.

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They used fashion designers, stores, models and makeup artists to help with the Easter Bunny challenge. Each submission so authentically represented the personality of its creator that labels, sometimes cleverly attached to hindquarters, weren’t even necessary.

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All of the bunnies were eventually returned to their makers, but not before they were photographed for Vogue.com! You can check them all out in the gallery above.