Recording artist/producer Swizz Beatz attended the launch of Bronx Flavor Pepsi at The Point today in New York City.
Sporting all Reebok gear, the 32-year-old father teamed up with the Charter School for the Arts to celebrate the history and cultural influence of the Bronx.
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DJ Enuff and graffiti artist Cope 2 also joined Swizz at the launch of the “Bronx Flavor” campaign, which is sponsored by Pepsi-Cola.
According to AllHipHop, the campaign celebrates, “the rich history of the Bronx, by providing residents with healthy lifestyle decisions that embody the spirit of the city.”
In addition to food, Pepsi products, SoBe, Sierra Mist and Aquafina, the event also hosted Zumba, breakdancing and Capoeria stations.
More pictures of Swizz Beatz after the break!
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Swizz Beatz looked fly at the launch of Bronx Flavor Pepsi at The Point today in New York City.
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Swizz Beatz loves to give back to the community. He donates the money he earns from his paintings to the Children’s Cancer & Blood Foundation.
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Sporting all Reebok gear, the 32-year-old father teamed up with the Charter School for the Arts to celebrate the history and cultural influence of the Bronx. He presented the school with a check for $10K. Graffiti artist Cope 2 is by his side in the purple shirt.
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Swizz Beatz sports a Reebok hat and has a new sneaker line with the sports company.
