The UK’s famed Pudsey Bear has long been a symbolic advocate for children in need, and now the do-gooder is getting rewarded for his hard work.
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The patch-eyed teddy has been granted a multitude of guises by the biggest names in fashion: Louis Vuitton, Erdem, Mulberry and Giles Deacon have all given Pudsey a makeover.
Ranging in looks from leather Pudsey to metallic Pudsey by Giles and a multitude of fabrics in between, the fashion forward bears will be auctioned off to raise money for the Children In Need Telethon on November 18th.
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Children in Need is an annual British charity organized by the BBC. Since 1980 it has raised over $500 million.
Starting bids for the plushes will range in the area of $200 and talks are swirling that the bears may be a peek into what we can expect from the designers next season.
All 12 of the bears are on display at Liberty in London, but if you can’t make it across the pond, check out the photos of Pudsey Bear in his best in the gallery!
