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It would be out of character for us to expect Madonna to do anything less than shocking to promote her new fragrance. And she didn’t disappoint.

The latest ad campaign for the 54-year-old singer’s Truth or Dare fragrance features Madge completely topless.

We have to admit: Madonna is in tip-top shape for someone her age!

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Madonna‘s fitness trainer Nicole Winhoffer recently shared with Access Hollywood how she helps Madonna stay in shape while touring.

“On show day, we train lightly before sound check,” she revealed. “We stretch the muscles, prepare the body, and get the blood circulating to prepare for the big day. Madonna is always in heels for show, so we take advantage of the time we have in sneakers to fully warm up the body.”

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Job well done Nicole! What you think of the 54-year-old Madonna’s risque ad?