For their Spring/Summer 2013 ad campaign, United Colors of Benetton has released their “COLOR” campaign featuring some of the world’s famous tastemakers and models of every nationality. The vibrant campaign features some of the brand’s richest colored sweaters, shirts and knits for the season.
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Model Alek Wek made it to the campaign, as did Chef Matias Perdomo, who kept on his uniform for the shoot, and Dudley O’Shaughnessy, who you may know from Rihanna’s “We Found Love” video. The images from the campaign will become a limited edition T-shirt sold across the world, online at shop.benetton.com and in flagship United Colors of Benetton stores. All proceeds raised from the sale of the T-shirts will be donated in support of the activities of the UNHATE Foundation.
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United Colors of Benetton’s UNHATE campaign seeks to contribute to the creation of a new culture against hate, by fighting against discrimination in all its forms. Check out all of the images from Benetton’s Spring/Summer 2013 campaign in the gallery above!
