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Did you hear the really sad news? Last night at the Webbys the creator of gifs, Steve Wilhite, said this:

It’s pronounced JIF, not GIF.”

We don’t like this. Last time we checked, Jif was peanut butter. 

And Gif, well, it’s spelled with a “G,” not a “J.”

If it was supposed to be pronounced Jif, well, it would be spelled “Jif.”

Most people on social media are protesting. The best tweet goes to: