Always has addressed the pesky ‘like a girl’ stereotype with their new social experiment that has rightfully so, gone viral.
According to Mashable, Procter & Gamble’s Always brand and famed director Lauren Greenfield asked several young adults and young girls to reenact motions that a girl would do. As the young women ran, hit, and jumped in a silly matter, the girls did the actions in a normal matter.
The campaign, from ad agency Leo Burnett, centers on a video from Lauren Greenfield (Queen of Versailles) that asks girls and young women what it means to do something “like a girl.” Their responses, which vary by age group, provide the gut-check that shows the brand is on the right track in pushing for some recalibrated thinking.
The message Always planned is to leave the negative tones of “like a girl” in the past. Other projects launched this year have centered around girl power and building confidence for young women. Sheryl Sandberg’s #BanBossy campaign with the Girl Scouts that featured Beyonce, Diane Von, Condoleeza Rice and more powerful women attempted to build women’s confidence as well.
With over 18 million views, #LikeAGirl and its positive message continues to grow. Go girl power!
SOURCE: Mashable | VIDEO CREDIT: YouTube
