But how will the sportswear brand continue to win in 2016? The brand’s new global ad campaign may offer a few hints. In a short film directed by Terence Neale, cultural leaders such as Iman Shumpert and Luka Sabbat star against a bleak backdrop of apocalyptic scenes and selfie sticks.
“Your Future Is Not Mine” also offers a sneak peek at adidas’ upcoming apparel collections, while sharing looks at their newly released models of Tubular Dooms and NMDs.
Peep the visual for yourself up top.