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While it may seem like Justin Bieber and Selena Gomez are a match made in heaven, it turns out their relationship could all just be one big business deal!

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A unidentified source reveals that Selena is only with Justin Bieber because it’s good for her brand.

“Selena and Justin’s relationship isn’t the fairytale romance they’d like their fans to believe it is,” a pal close to the couple told RadarOnline.com.

“Justin’s heart is with Selena because she’s his first true love, but Selena is pretty much just riding out the relationship because she knows he’s good for her image.”

Could this be the first bit of information leaking out before a breakup, or just complete nonsense?

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The gossip site continues to report:

“Dating Justin is good for Selena’s brand. Together they’re a brand!” the source explained. “Everyone in Selena’s camp is aware of Justin’s star power and is urging her to make it work with him.”

Their source goes on to say that these two break up regularly, but they always seem to get back together. Let’s hope love prevails in this one!

SOURCE: RadarOnline