It’s official: the Bawse Rick Ross is about to drop his own sneaker for “all you haters.”
Last night, Rozay announced via Twitter that he officially signed a deal with Reebok. As of now, we don’t know what Rick Ross will be doing for the brand or if he will get the opportunity to design his own shoe. What we do know is that we will definitely be seeing Rozay in Reeboks a lot more often.
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Obviously Swizz Beats, who was named the brand’s Creative Director last year, had something to do with this deal. Being so close to artists like Ross gives him an insight into who would fit best with the brand, and with Rozay dropping singles like “Reebok Back,” it wasn’t a hard deal to make happen.
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We can’t wait to see what Ricky has up his sleeves for this deal. This collaborative effort will surely encourage his fans and those who didn’t wear Reebok previously to take a second look at what the brand has to offer.
Reebok Rozay’s kinda got a nice ring to it, no?
