Basketball season is almost over and LeBron James has come up with another way to keep busy after he wraps up the NBA Finals with the Miami Heat and the Dallas Mavericks. LeBron has announced that he will launch a new, modern luxury concept store in Miami for Fall 2011.
Called Unknwn, Bronny will sell a mix of apparel, footwear, printed materials and lifestyle accouterments. Confirmed brands include OriginalFake, A.P.C. and Nike Tier Zero (Limited Edition) Sneakers, which makes sense, since he is a Nike sponsored athlete.
With a big name like LeBron James in a fashion forward city like Miami, we don’t think that Bron-Bron will have a hard time being successful with Unknwn.
In addition to his name and location, LeBron also has a reputation for dressing well and being a style icon in his own right, which would make it easy for a consumer to trust that they could find the coolest items in his store.
After the break, a visit to LeBron’s closet courtesy of his stylist Rachel Johnson, who also explains the look that she picked out for the basketball giant for Game 2 of the Finals.
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The Unknwn Logo
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A Look into King James’ Closet.
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A closer look at LeBron’s Sneaker Collection.
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Rachel Johnson explaining LeBron’s Game 2 outfit in his closet.
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LeBron with another fashionable guy, Kanye West.
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LeBron wearing the most sought after shoe this year, The Lebron VIII “South Beach.”
