Madonna has a lot to smile about.
Even though she just had an amazing Super Bowl halftime performance and is getting ready to release her twelfth studio album, MDNA, she’s still managing to release a full collection of shoes in addition to the “Material Girl” clothing line she already has at Macy’s.
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The collection, called Truth or Dare, will consist of over 60 styles including flats, heels and boots, and will range in price from $89 to $349.
Truth or Dare will target 27 to 50-year-old women, an older audience than Material Girl’s junior consumer.
The collection is being produced by Aldo, who has never done a footwear license agreement before – but it is Madonna!
Arianne Phillips, Madonna’s longtime stylist (and the costumer for her film W.E.) is the “creative consultant” for the line, which she says is inspired by Madonna’s past footwear choices.
“The first thing I did was remind her of all the shoes she wore over the years, and we took the styles that we can’t live without,” she told Footwear News.
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Madonna’s Truth or Dare collection will be available at Nordstrom, ASOS, Macy’s and Selfridge’s. Look out for the ad campaign for the collection soon. For now, all we have is the sneak preview of 3 styles below!
SOURCE: Fashionista
