The Daily Grind Video

With the red carpet becoming as exciting as the catwalk causing celebrity gowns to create their very own trends, global retailer H&M has created an exclusive collection of red carpet looks for consciousness fashion lovers. 

As part of its Conscious initiative, the collection showcases the diversity of what is now possible in greener fashion, with outfits in different styles reflecting the variety of today’s red carpet fashion.

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The collection has already been seen on the red carpet. Amanda Seyfried wore the blue tuxedo blazer and shorts at a London premiere, Oscar nominee Viola Davis has been seen in the hot-pink sleeveless top and skirt, and Kristin Davis wore the apple green embroidered dress to a Vanity Fair event.

Michelle Williams wore an H&M custom-made gold-draped organic cotton bodice with a satin-backed crepe trumpet skirt at this year’s BAFTAs in London. A top and skirt inspired by Michelle’s exclusive gown will be available in selected H&M stores when the Exclusive Conscious collection is launched.

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Check the gallery above of this Exclusive Conscious collection, which will be available from April 12 in around 100 stores H&M worldwide, as well as selected looks online for purchase.


Photography: Kacper Kasprzyk