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Rob Kardashian has always gotten flack for being the only Kardashian without a million dollar revenue hustle, but he has just been gearing up to do things his way because remember, slow and steady wins the race. 

The youngest Kardashian (and the only boy of the clan) is staying away from the kitschy K affiliations when it comes to his new sock line, and he is getting really high-end with this one. 

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Unlike his sisters’ ventures, Rob is straying away from tying his line to his name fame and instead is calling the line Arthur George, a classy combination of his middle name and his late father’s.

“I wanted to stay away from using my last name,” he told WWD. “The label still says it’s by Robert Kardashian, but I’m more comfortable if it doesn’t scream Kardashian at you. We don’t have to overkill everything but, at the same time, you can’t get away from it. And Arthur George sounds classy.”

The socks are all 100 percent Egyptian cotton and will retail for $30 when they hit Neiman Marcus on November 9th. Rob also tweeted earlier this month alluding to a “Dash for Men” store. 

No Sears, no K affiliations and stellar quality? We feel like Rob may have something golden on his hands…err, we mean feet. 

Source: Fashionista