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It seems like everyone from Beyonce to Jay-Z has been showing off their individualized sweatshirt swag, but there’s a new player in the arena.

When an unlikely range of personalities are spotted wearing the same brand, there’s only one thing to assume: that brand is something to watch. And that seems to be the case when it comes to ‘Queens Inspire Kings’ sweatshirts. With personalities from Bow Wow and Jaden Smith to Teyana Taylor and Marsha Ambrosis spotted in the threads, we pay attention. 

PHOTOS: GET THE LOOK: Beyonce & Jay-Z Teach The Masses A Little Something About Sweatshirt Swag 

The Kings Rule Together is a clothing line launched in July 2011 as a way to promote positivity through fashion. Its aim is to change the mindsets of those who support the brand from adverse stereotypes of themselves and others, to one that will bring everyone together in King and Queen mindset. “Queens Inspire Kings” is the signature K.R.T. design. 

Fashionable, functional and for a damn good cause? We don’t mind if we do! And with a reasonable price tag to match the movement, we’ll gladly indulge in the consumption of a celebrity friendly trend.

Get your Queens Inspire Kings Sweatshirt for just $40 here.

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