Boston is the city on everyone’s lips as the search continues to find the man responsible for the bombings of Monday’s Boston Marathon. But throughout the despair, there has been one thing that’s constant, the unwavering support and gratitude sent to those who are in the Boston area, including that from the marathon sponsor Adidas.
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The brand rapidly produced limited edition t-shirts that they unveiled today with a message that reads “Boston Stands as One” to benefit victims of Monday’s bombings.
As reported by WWD:
For the past 25 years, Adidas has sponsored the 26.2-mile race as well as its organizer, the Boston Athletic Association. In a nod to the event’s distance, the shirts retail for $26.20 and are being sold via the BAA and Adidas Web sites. The active wear company will donate 100 percent of the proceeds to The One Fund Boston Inc., which was established Wednesday to help those affected by Monday’s explosions.
The shirts are currently sold out at time of press, with a notice from the company that states they are doing their best to restock as soon as possible.
That is an admirable stance to take following such tragic events. Our hearts are with the people of Boston during this horrible time.
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