Nowadays, every musician with a little bit of a fan base has a clothing line. But for a select few who actually care about the end result and not just a quick paycheck, the reward is longevity. Pusha-T is one of those people.
Over the last 5 years, Pusha’s brand Play Cloths has become one of the most well respected streetwear brands created by a musician, let alone a rapper.
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In a recent interview during an in-store appearance at the Palm Desert, California-based clothing store Fresh Out The Box, Pusha explains why he’s been so successful, as well as why he started the clothing line to begin with.
What began as a brief trip overseas six years ago has since evolved into a well-respected streetwear brand that seeks to bridge the gap between work and play, but still keeps the fans of the brand and the Clipse at the center of it all.
Press play on the video above to hear King Push explain how it all began.
