The Daily Grind Video

‘RISE’ Nike Basketball x Lebron James Commercial

With the 2010-2011 NBA Season only 1 day away we only can wait and see what Lebron James can bring to the Miami Heat.

The commercial brings across the point that it was pretty much his decision and he had to follow what he felt. He did exactly what he felt and landed himself in a perfect position.

He questions through the commercial ‘WHAT SHOULD I DO, SHOULD I BE WHAT YOU WANT ME TO BE?’

via Sneaker Me Stupid


The commercial is for the campaign of the New Nike Air Max Lebron 8 that drop this week.


Pretty awesome.

This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question.