<p><em>Snoop Dogg (AKA “Tha Doggfather”) collaborated with Serious Pimp to develop the “OG Bandana” Sunglasses, which are now available on Snoop’s official webstore: SnoopDogg.com. Additional new styles reflective of Snoop’s personal brand are also coming soon.</em></p><p>January 19, 2010 — Spotted frequently pimpin’ in Serious Pimp Sunglasses Snoop Dogg recently added the sunglasses line to the official Snoop Dogg web store. This announcement showcases Snoop’s passion for the ultra-hip Serious Pimp “OG Bandana” Sunglasses. Greater collaboration between Snoop and Serious Pimp is expected and will expand his international sunglasses line.</p><p>Hip-hop entertainers and fashion conscious fans are frequently spotted in these glasses, which are known for their unique design and hot colors. During an appearance by Snoop Dogg on ‘Who Wants to Be a Millionaire’ Regis Philbin commented on Snoop Dogg’s sunglasses proving that these glasses are for the style-savvy at any age.</p><p>“We are excited that Snoop chose to feature our sunglasses on his official web store,” said Damian Kutzner, Serious Pimp CEO. “It’s been our goal to create eye-catching sunglasses designs that embody the Hip Hop style and attitude. We look forward to developing more high-end signature sunglasses for Snoop Dogg and the Hip Hop community.”</p><p>Serious Pimp recently sponsored the private CD release party for Snoop Dogg’s newest CD Malice N Wonderland. Snoop Dogg and others from Tha Dogg Pound were caught sporting Serious Pimp style at the party.</p><p>“Snoop’s style is fresh. He added the Serious Pimp ‘OG Bandana’ Sunglasses to his web store because they reflect his style,” said Kutzner. “Snoop’s got a great eye and knows what his fans want. Because of this partnership they can now get it direct from Snoop’s store.”</p><p>Serious Pimp Sunglasses have also been seen on DJ Quik, Ice-T, and members of Tha Dogg Pound and The Game, among others.</p><p><strong>About Serious Pimp</strong><br />Serious Pimp designs sunglasses that blend Hip Hop style with MMA attitude. Since its inception in 1999, Serious Pimp has been a supporter of mixed martial arts, sponsoring a long list of fighters. Created by serial entrepreneur and business mogul, Damian Kutzner, Serious Pimp sunglasses and clothing is worn by entertainers and MMA fighters such as Snoop Dogg, Ice-T, Kimo Leopoldo and Jake Shields. For more info visit: <a href="http://www.seriouspimp.com/"><span style="color: #ee0000;">http://www.SeriousPimp.com</span></a></p>