SuperGurl is now the latest retailer to catch some heat after an inappropriate advertisement was featured on its website for Black Friday. The Singapore-based online store posted a picture of a woman posing suggestively along with the words “Rape Us Now” printed beside her.
Pretty pathetic reference for a sale.
Understandably, users were “disgusted,” and took to the company’s Facebook page to voice their displeasure. As a result, SuperGurl’s Creative Director, Jordus Lim, issued the following apology: As the director of the company, I have failed to review my Graphic Designer’s work before approving the image to be displayed on our site. I hereby acknowledge that we have made a mistake, and that our caption does not advocate the right values to the young women community today.
While some accepted the apology, others pointed out that the store also sells a “Hit Me” baseball jacket for women. SMH.
This comes after a recent holiday ad from Bloomingdale’s seemingly encouraged date rape.