The Daily Grind Video

Kendrick Lamar is one of the most talked about figures in music right now. Although rap fans hang onto his every word, we rarely get a behind-the-scenes look at his fashion sense.

Thankfully, The Coveteur recently got a chance to sit down with the Compton MC to find out the details on his Reebok partnerships and how he keeps true to his individual style.

Check out the highlights below.

The influence behind his first Reebok collaboration:

The first [shoe] we put out had the tan with the red and blue. I just wanted to make something subtle, nothing that obviously was too overbearing; make sure the red and blue stand out more than anything because that’s the representation of where I come from. I think, for the most part, the color complimented the fact that you could probably wear anything with the shoe. We had that in mind and it worked out, man. You have all these kids out here in L.A. and in Manchester, being creative enough, where they can make their own style significant with the shoe, you know?

How the next generation cultivates the culture:

The impact it has is letting the world know, everything starts homegrown, you know? No matter how far or how high it gets, you always have to come back to the soil, you always have to come back to the streets. You always got to look at what the next 13-year-old, same person I was, is wearing because these are the people who make the culture. We can’t run from the kids, period. That’s something that we always try to do in our own way. We throw the high cost on shoes and clothes and try to distract it from the kids but they make the culture period. They have the freedom. They don’t have the numbers or the politics or what we cannot do behind it. If they don’t have no shoes, if we didn’t give them no shoes, they’ll be making it themselves in their garage somewhere.”

Rappers that have influenced his style:

“…we was just huge, still to this day, huge Lil Wayne fans. Lil Wayne is the greatest. Not only because of his music but also because of the culture he put behind it. It was a big part of what he was talking about, so we always hold Lil Wayne in high regards. Juvenile as well. And yeah, it’s the impact of them man. To be a part of it the same way he was a part of it years later is just a great feeling.

How he stays true to his personal style:

Personally, I just like a more classic, comfortable feel. You know, it just represents my personality. It’s just a representation of who I am, another extension of what I represent and my own personality. Do what always represents you.”

Check out the rest of the interview here.

SOURCE: The Coveteur | PHOTO CREDIT: Getty, Twitter


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