Wait a second; is Lana Del Rey a singer or a top-notch model?
The “Blue Jeans” singer has inked not her first, but her second endorsement deal of the season. First it was announced that Lana was the face of H&M’s fall campaign, and now she has signed on to be the face of Jaguar. Lana will be endorsing the luxury car brand’s newest F-Type.
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Jaguar’s Global Brand Director Adrian Hallmark said in a release:
“Singer songwriter, Lana Del Rey will collaborate with Jaguar on the launch of the all-new F-TYPE, a two-seater sports car that is a vivid representation of the vitality of the Jaguar brand. The allure of Jaguar is in large part due to its duality – a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements.”
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The F-Type sports car campaign is set to launch in September in Paris. Check out the first look at Lana from the campaign in the photo above.
SOURCE: Just Jared
