Rick Ross is finally feeling the monetary repercussions of his controversial “rape” lyrics.  While rapping as a featured artist on Rocko’s “U.O.E.N.O,” Ross rapped, “Put molly all in her champagne, she ain’t even know it/ I took her home and I enjoyed that, she ain’t even know it.”  Since then, women’s groups and anti-rape activists […]

Reebok got rid of one of the best things to happen to them in a long time. Rick Ross was one of the few mainstream artists who repped for Reebok all the time! Let’s be honest though, you should probably expect some sort of backlash when you rap about date rape, so we understand why […]

The pressure must have just been too much for Reebok, because news broke that the shoe company will officially be dropping Rick Ross as a spokesperson. STORY: UGH! Reebok Gives Rick Ross The Boot Because of his now infamous “put molly all in her champagne, she ain’t even know it/ I took her home and […]

It looks like Rick Ross‘ haphazard apology was nowhere near enough for one group of feminists. UltraViolet, a newly formed women’s rights group has gathered 70,000 signatures to hand over to Reebok in order to get Rick Ross fired as spokesperson for their company. The Miami rapper has been shouting Reebok’s praises on tracks and […]

Nobody wants to get the fresh sneakers messed up, especially not by a raw egg when you are wearing white. But it’s even worse when you’re the boss! Unfortunately, Rick Ross knows how this feels firsthand.  PHOTOS: Stuntin’ Like Her Hubby! Alicia Keys Launches New ‘AKW’ Reebok Line In the latest ad campaign for Reebok Classics, Ricky […]

Swizz Beatz is holding down the throne as the creative director for Reebok, but that doesn’t mean there isn’t room for his queen to make the sneaker come up.  Alicia Keys spent her day yesterday trekking around Los Angeles in colorful diggs to promote her new line of sneakers, and topped it off with a […]

Shaquille O’Neal had an amazing career as a basketball player in the NBA. Back in 1991, Shaq became the first player to have a signature sneaker with Reebok. At the time, Reebok was bigger than Nike as a whole, but in the basketball market, Nike was still ahead of the game. PHOTOS: Shaq, Tyga & Swizz […]

Shaquille O’Neal may have been out of the league for a few seasons now, but his signature sneakers are making a comeback with the help of Reebok and Swizz Beatz. Once Swizz took the reigns as creative director over at Reebok, he helped bring back some of yesteryear’s signature sneakers that were definitely fan favorites […]

If I’m going to be completely honest, I never thought that Reebok could make a return to the forefront of streetwear. Back in the ’80s and ’90s, a clean pair of Reeboks was a staple in the wardrobe of most of the people I knew. My dad would always force me to get a pair of […]

After numerous previews and the wait for an official photo of the collaboration, we finally get a look at the T-RAWW, a collaborative shoe between rap-superstar Tyga and Reebok Classics. VIDEO: Tyga & Rick Ross “Dope” What sets the T-RAWW apart from other shoes in an average Reebok Classic collaboration is that its silhouette is […]

The New Year is coming up! We have all made a few decisions that we aren’t proud of this year and with the new year quickly approaching, you have an opportunity to regroup So, while you’re getting ready to start fresh, why not get fresh in a pair of Reeboks? VIDEO: Swizz Beatz Travels Through […]

Swizz Beatz has been in the music business for most of his life.  Since his first taste of fame until now, he has seen a lot of styles come and go. From athletic jerseys, to button down shirts and even denim vests, Swizz has lived and taken part in it all, but for him, one […]