UPDATE: 6:15 PM EST
TLC has confirmed that they will sell Russell Simmons and Rush Card ads and they will be running this week during All-American Muslim.
UPDATE: 11 AM EST
GlobalGrind has just learned that TLC may not have the inventory that they originally thought they had, so RushCard may not be able to buy the ads they thought they purchased. Russell and Rush Card are still actively pursuing the opportunity to buy advertisements and support “All American Muslim.” Developing…
In wake of the recent controversy involving home improvement giant Lowe’s pulling their advertisements from TLC’s reality show, All-American Muslim, our boss man, Russell Simmons and his Rush Card have bought out the remaining ad spots for the show.
To recap what’s been happening, Lowe’s ad removal came after the Florida Family Association encouraged members to email the program’s advertisers. The Florida Family Association claimed that the show only portrays Muslims who are ordinary people and excludes Islamic believers with alternative agendas.
The show premiered last month and depicts the lives of five families from Dearborn, Mich., a Detroit suburb with a large Muslim and Arab-American population.
The Florida group sent three emails to its members, asking them to petition Lowe’s to pull its advertising. It’s website was updated to say that “supporters’ emails to advertisers make a difference.”
Now that Lowe’s advertising spots have officially been sold, Russell tweeted:
Please join us in our campaign against Lowe’s and any other advertiser who pulls their money from “All-American Muslims,” because the portrayal is “positive.”
SIGN THE PETITION HERE — we want to get 100,000 signatures.
Or you can call Lowe’s CEO Robert Niblock 704-758-2084 or email him at firstname.lastname@example.org