Rihanna’s heading to a dark place for her new video.
Rihanna takes her fans behind the scenes for her forthcoming “What Now” video. Rocking a rigid black mullet and a silk ensemble, Rihanna channels darkness in the Phuket, Thailand warehouse.
The 25-year-old filmed the video for the Parker Ighile-produced song when she was in South Asia for her “Diamonds World” tour back in September.
The Unapologetic ballad is a soft, dramatic love song, but Rihanna made it very clear her new video isn’t going to be a typical love-inspired storyline.
“It’s gonna be kinda eerie, very creepy because ‘What Now’ is one of those songs that you can get really boring with the visual. Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”
The official video will premiere tomorrow, November 15. Go behind the scenes with Rihanna up top.
15 photos Launch gallery
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1. Rihanna was spotted frolicking on the beach for a photoshoot in Barbados.
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2. Rihanna looks super sexy on the beach during a photoshoot in Barbados.
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3. Rihanna gets her model on in a teeny bikini!
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4. Rihanna's backside was caught on camera during a photoshoot in her native country, Barbados.
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5. Rihanna looked super fit on the beach in Barbados.
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6. Back that thing up! Rihanna looked super fit on the beach in Barbados.
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7. Work it! RiRi gives major face during a photoshoot in Barbados.
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8. Hey sexy! Rihanna looked super fit on the beach in Barbados.
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9. Bad Girl! RiRi played in the ocean while posing for a super sexy photoshoot.
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10. RiRi gets ready to tear up the water on a jet ski in Barbados.
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11. Hey RiRi! Rihanna spotted playing on the beach.
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12. RiRi looks back at it as she poses for a super sexy photoshoot.
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13. RiRi shows off her killer walk on a beautiful Bajan beach.
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14. RiRi shows off her killer walk on a beautiful Bajan beach.
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15. Rihanna switches up her angle as she models on the beach in Barbados.