Let the cruel summer begin!
Kanye West's G.O.O.D music label put on their holier than thou faces for the cover of Complex Magazine.
Complex rounded up the label's most prominent members for their August/September 2012 issue.
Kanye has chosen an eclectic set of rappers and singers to be a part of his musical movement. From artists like Mr. Hudson to 2 Chainz, Teyana Taylor to African rapper D'Banj, Kanye hasn't been afraid to mix it up.
In Complex's behind the scenes video, Big Sean, 2 Chainz, Common, and Pusha talk about the differences between all the artists and how they come together to make good music.
G.O.O.D music's compilation album, Cruel Summer, is due out September 4.
Take a look at Complex's behind the scenes video below!