Have you ever thought about how a pair of jeans goes from the cotton mill to the retail floor? Maybe not, but when buying a pair of jeans, especially at a higher pricepoint, it’s always good to be aware.
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G-Star RAW wants to take the guessing out of the equation and actually show you how a pair of their jeans gets made. Have no worries though, the video isn’t some trip into a random denim factory – instead it is a 3-D demonstration with the music of Skrillex searing as the background soundtrack.
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The “Art of Raw” takes you through the entire process of how one of our favorite denim brands goes from start to finish on each pair of jeans. You can check it out by pressing play above.
