Duracell picked up on this and pinned the pair for their latest commercial. OK, they didn't really get the king and queen to star in a commercial together, but they made due with one of the two.
The latest commercial for the Duracell Power Mat, directed by none other than Anthony Mandler, follows a young man throughout a day in his life as he keeps his cell phone charged with the Power Mat.
While at the club, the commercial's star picks up a phone that's ringing with the caller ID reading "B." That's when the big man on campus, Jay-Z, steps in and requests his phone back.
Come on, commercial boy, that’s a party foul! Nobody touches Jigga's phone, especially not when B is calling.
Jay's appearance in the commercial is no coincidence; the Roc Nation boss man is an investment partner in the brand.
Take a look at the clever commercial in the video above.