Fabulosity just added another fab to its already bulging fabulousness: Kimora Lee Simmons has been named Creative Director and President of JustFab.com, a Manhattan Beach, Calif.-based company and division of Intelligent Beauty, revealed WWD yesterday.
PHOTOS: Kimora Stole The Show At Art For Life!
Kimora’s appointment as president and creative director, a post created for her from the outset of the company’s launch in March 2010, comes a year after she resigned her post at Phat Fashions in August 2010. She held the same positions there.
Kimora is also an investor in JustFab.com, which operates on a members-only business model, allowing customers to purchase its in-house brand of shoes, bags, sunglasses and denim for $39.95 an item with free shipping. Pieces are curated for each member by a team of fashion consultants. The company plans to introduce a line of costume jewelry by October and Kimora has additional plans for growing JustFab.com.
“I see it growing into a lifestyle brand that reflects my whole world, from work to home to kids,” she said.
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“We knew from the beginning that we wanted to have a fashion icon, not just a celebrity face, as our president and creative director, and we always had Kimora in mind because she brings her experience as a model, designer and personality to the table,” said Intelligent Beauty co-founder Don Ressler. “The fact that she has her own followers enhances our model of creating a trusted and interactive relationship with customers.”
The site currently has 2.5 million U.S. members and is gaining 300,000 to 400,000 new members a month. Ressler said the company is generating sales of $3 million per month since and estimates it will sell 1.5 million to 2 million shoes and bags in 2012. The company hopes to go international in the next 12 months.
“My fans know that I’m real and that they can reach me anytime. I want the JustFab community to know that too. That’s really me giving fashion tips, talking to them in the ads, answering their questions, wearing the product,” said Simmons. “But that’s what I love about this new world of social commerce. It’s constantly changing and you have to keep up.”
Congratulations, Kimora!
