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In his latest youtube video rap mogul Diddy sends a message to all Ciroc competitors –  ‘Sorry for being the best.’ From the comfort of his bathtub, Diddy boasts about his brand of premium vodka, which was recently awarded the double gold medal at the 2010 San Francisco World Spirits Competition. Diddy, a.k.a. Ciroc Obama also showed off the newest Circoc flavors – Red Berry and Coconut. By the way, he’s ‘not really sorry, it tastes good.’ CIROC! Check out the video below.