Healthy hair is a height that all women struggle to attain in a world full of blow dryers, flat irons and sulfate infused products. Carol’s Daughter founder Lisa Price has dedicated her business venture to introducing women to healthier hair, one product at a time.
The newest release from the hair care line: Chocolät, a three-step sulfate-free collection, is the light at the end of the tunnel for those struggling to rebuild their follicles.
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GlobalGrind was on hand for the exclusive unveiling of Chocolät at the Godiva store at the Met Life building in NYC, where founder Price shared her inspiration for the product. Expert blow-out stylist Bibby Garcia joined was also on hand to talk about the product’s results on her own strands.
“Inspiration came from two places: one was marketing research and our void within the smooth marketing place,” Price told GlobalGrind. “Carol’s Daughter didn’t have a lot of products in the smooth hair market that helped to offer smooth frizz free hair. The other inspiration came from me sipping hot chocolate thinking, chocolate smooth, chocolate, smooth, can we do something with chocolate as an ingredient to help make the hair smooth? And hence Chocolät was born.”
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“It is all about healthy hair. It is not about looking one way,” Price continued, her jewelry shining along with the smiles of her admirers among mounds of diet breaking chocolate in the store.
Versatility and health was important to Price when the product was taking shape.
“You should look however you want to look, whenever you want to look; and you should be able to play those different parts,” Price said. “You should be able to be natural one day, be straight another day, do weaves another day, do braids the day after that, whatever it is that you want to do! But do it with healthy hair, so at the end of the day, your hair is still on your head.”
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Chocolät features cacao extract as one of the main ingredients, but does not boast an overwhelming chocolate fragrance and promises to protect your mane from the harshest of conditions, no flat iron touch-ups required.
The trio of products, Chocolät Smoothing Shampoo, Chocolät Smoothing Conditioner and Chocolät Smoothing Blow Dry Cream retail at $18, $20 and $24, respectively and can be found at Macy’s, Dillards, and Carolsdaughter.com!
