The United Colors of Benetton is going to great lengths to spread the message of their controversial UNHATE campaign. After two weeks and only just recovering from the glare of the Vatican, Benetton is not going down without a fight.
PHOTOS: United Colors of Benetton UNHATE Campaign
The advertising campaign features political and religious leaders kissing each other! Now these ads have just been unveiled in Tel Aviv, Israel and other highways throughout the country.
All the ads are receiving international attention, but this one installation in Tel Aviv is definitely getting people riled up!
It’s a huge billboard that shows Israel’s Prime Minister Benjamin Netanyahu kissing Palestinian President Mahmoud Abbas! Needless to say, the two definitely have some beef in real life.
On November 28, 2011 Nur Media Star Ltd started to prepared the billboard in Israel, and now they are up and dropping jaws and catching eyes.
Nur Media Star said:
“We are proud to be a part of innovative and prominent campaigns like Benetton’s campaign. The creative message placed along the country’s key arteries creates extraordinary exposure and looks sexy, which every fashion client seeks.”
UNHATE is the message and Benetton wants it to reach everyone, no matter how controversial.
The campaign aims to get people to really stop hating and show some love!
