Swizz Beatz is gearing up for a Far East movement of his own.
As one of the industry’s leading producers, Swizz Beatz is all about pioneering music’s next level and next sound – and K-Pop music is next up.
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Swizzy just recently announced his teaming up with O & Media Korean entertainment company in efforts introduce the expressive genre to Western populations. Beatz says:
“I found that Korean Pop Music is a new expression and the world is open to new things. And I think that right now K-Pop in Korea is leading in that area. I would love to be that one to introduce it to the West… Geniuses like Kanye West and others that are smart enough to work with K-Pop groups understand that music is universal. I believe in leadership and setting the pace. I like to be the first… And this partnership is the beginning in making a history.”
Some of the Korean acts Swizzy plans to work with are Kara, Big Bang, 2NE1 and Boa.
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New year, new sound, new music. It’s showtime!
