Justin Bieber is back in the headlines.
This time around it’s not for the Bieb’s music, but for his style. The 18-year-old heartthrob has forged a two-year partnership with adidas’ NEO fashion brand.
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The “Beauty and a Beat” singer will be the spokesperson for NEO’s “Live Your Style” campaign.
To kick off the partnership, the two have put together a competition for fans to try and find Bieber’s gold adidas NEO sneakers that he has been wearing on tour, and get a chance to have him sign the kicks in person.
When talking about his new position, Justin said:
“I found a real connection with NEO because it is about fashion, freedom and being true to who you are. With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too.”
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Take a look at Justin wearing the clothing line and explaining his adidas NEO contest in the gallery above and in the video below!
