H&M usually doesn’t do runway shows unless they have a special collaboration going on, but the Fall 2013 collection premiered during Paris Fashion Week was definitely special enough.
The Swedish fashion giant is known to produce inexpensive items for their stores, however there was nothing cheap about the pieces that came down the runway.
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H&M’s Head of Design, Ann-Sofia Johansson, described the collection by saying:
It has a modern drama with a bit of tailoring and uniform inspiration. There is also a sort of tomboy spirit there. We want it to be effortless and cool and there should be a bit of attitude.
We see that she pulled off the look with the collection, which includes pieces for both men and women to take you through the entire cold weather season.
Take a look at the collection above, as well as a few reviews from the show’s attendees that included Chloë Moretz, jewelry designer Betony Vernon, andEmma Roberts.
