This is why screen-tees should just be banned forever.
DETAILS: Boston Strong: Moment Of Silence Planned For 1 Week Anniversary Of Boston Marathon Tragedy
Nike went by its famous model and “just did it” after their “Boston Massacre” t-shirts prompted an outcry to pull them from shelves.
But before you jump to conclusions on the company’s insensitivity to last week’s tragedy, you should know that the shirts were made way before Monday’s bombing.
A spokesman for Nike told ABC News the retailer has now pulled all of the “Boston Massacre” shirts from their outlet stores, as well as from large online retailers like Fanatics Inc.
In a play on the infamous 1770 attack on Boston civilians by British soldiers, the T-shirt was created for Yankees fans to highlight series sweeps of the Red Sox in 1978 and 2006 that served to end the Red Sox’ playoff chances in both of those years.
The sweeps came to be known colloquially among fans of the Yankees-Red Sox rivalry as the first and second “Boston massacres.”
OK, that’s a little better, even though we probably shouldn’t celebrate blood and massacres in any way.
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But, it should also be noted that Nike doesn’t have the best track record with these things. Earlier this year, after South African Olympian Oscar Pistorius shot and killed his girlfriend, Reeva Steenkamp, Nike had to pull shirts with the caption, “I am the bullet in the chamber.”
Better luck next time, Nike. Maybe you should just stick to the familiar and recognizable swoosh.
SOURCE: ABC
