Some of you may not know why this matters at all, but we’re about to put you on.
The now iconic Supreme “box logo” is based on the artwork of Barbara Kruger. It’s a well documented fact and Supreme has never denied it nor have they given Barbara, who now teaches at UCLA, any money for interpreting her artwork for their own gain.
If you are still lost, Supreme recently slapped Leah from Married To The Mob with a lawsuit for millions of dollars for using a logo that was based off their main box logo. Leah put the designs out years ago and is confused at why the lawsuit is coming now, seeing as how her designs were once sold in the Stussy store in NY that is also owned by James Jebbia.
Complex took it upon themselves to get to the actual root of this problem and reach out to Barbara Kruger, who made the original artwork that both designs are really based off of. Ironically enough, her work was inspired by the idea of anti-consumerism.
Like the artist she is, Barbara replied to Complex with a picture attachment that read:
“What a ridiculous clusterfuck of totally uncool jokers. I make my work about this kind of sadly foolish farce. I’m waiting for all of them to sue me for copyright infringement”
Ouch! Supreme is definitely at fault in this obvious case of the pot calling the kettle black and Barbara Kruger served both parties up in the best way she knew how. She deserves a round of applause.
Barbara Kruger’s Artwork that the Supreme “Box Logo” is based off of
The Supreme “Box Logo”