The Daily Grind Video

After much speculation, Dior officially announced this past Wednesday that Robert Pattinson is the new face of their Dior Homme fragrance.

The company made the announcement on their Twitter, posting the above photo with: 

Rumor has it that the campaign for the ads will be steamy, featuring the British heartthrob and barely clothed women. Yowzahhhh!

In the photo Dior released, R Patz rocks seductive facial hair and if future advertisements turn up the sexy even more we’re sure we’re in for some drool worthy shots!

This guy is certainly on the up and up since his break up from Kristen Stewart. Hopefully the two remain cordial and continue to have soaring careers.

Photo Credit: Twitter

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