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Forget Biggest Loser and Extreme Makeover. Officials in Dubai have devised a golden plan to promote weight loss. Literally, a golden plan.

In an effort to address the growing alarm over the city’s obesity problem, a slim-down initiative uses gold to entice city-dwellers to shed the extra pounds.

Municipal officials are offering a gram of gold – worth about $45 at current prices – for each kilogram of weight lost in a 30-day challenge. The minimum drop is two kilograms, or 4.4 pounds, to cash in.

Time will tell if gold can outshine fast-food and endless TV.

Should we adopt a similar plan in the US? 

SOURCE: HuffingtonPost