His name might be Snoop Lion now, but he’s still all about his first love.
The rapper formerly known as Snoop Dogg is reportedly investing in animal shelters in an attempt to end inhumane euthanasia practices across the country. The dog lover is partnering with Dog for Dog, an organization that donates one bag of dog food for every bag sold, to help with his effort and to help feed the malnourished animals.
According to OfCourseVegan:
To Snoop Dogg, a lack of dog food in shelters is an even bigger issue than lack of space and many animals are euthanized “because there’s not enough food to feed them. So we [Dog for Dog] figured we can say ‘Buy some dog food for your dog, and we’ll drop [an additional bag] off at a local shelter.’ You save a dog’s life.”
But the rapper isn’t stopping there. He’s also joining celebrity supporter Chelsea Handler and company founder/Relativity Media CEO, Ryan Kavanaugh.
The rapper is a long-time dog lover and will be feeding all eleven of his canines with food from the Dog for Dog brand. Founder Kavanaugh is very excited to have the support of Snoop Dogg and believes his involvement will do great things to spread Dog for Dog’s mission.
Unlike most other pet food brands, Dog for Dog does not spend any money marketing its products and relies wholly on word-of-mouth and supporters like Snoop and Handler. Kavanaugh said “a company like Iams spends $1.5 billion a year on marketing. We don’t market. Instead, we put that money towards the bags going to the pounds. The goal is ending euthanasia in pounds.”
Kudos to Snoop and his team for saving the lives of these helpless animals! We support them in their fight.
SOURCE: Of Course Vegan
