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Russell Simmons recently got in on the ALS Ice Bucket Challenge action, but of course being the leader that he is, he put a little spin on things.

Standing next to a very full, very icy cooler of water, Uncle Rush says into the camera:

“I’ve been challenged quite a bit and I got to live up to my promises and I do care about fighting Lou Gehrig’s disease. And so I have my ice water, it’s cold. But I decided not to do it because I’m against animal research.”

To see what happens next, you’ll just have to watch for yourself. Check out the video above and leave your thoughts via the comment section below.

VIDEO CREDIT: ADD 

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