New York Nets fans are going to get a taste of luxury thanks to the new sponsorship deal Calvin Klein has signed with Barclay Center Arena for $4 million dollars.
We know you’re wondering, why Calvin Klein?! Well, CK and Barclays are both a part of a branch of PVH Corp., which produces $7.6 billion in worldwide sales annually. Calvin Klein does great on the runway, so we’re confident they will do the same in the stadium.
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The “Calvin Klein Courtside Club” will feature the designer’s black and white logo in a VIP area that seats 700. The black and white colors will coincide with the Nets’ logo and the rest of the stadium that was chosen by co-owner, rapper Jay-Z. Premiering on Sept. 28th, one of the entrances will also be sponsored by the brand.
The lucky fans with tickets to this club will experience a “street to seat” experience; riding an elevator with the designer’s name across it. Instead of sitting in the nosebleeds, spending a little more will have you sitting in style – literally!
