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For Fall, Nike is introducing a new commercial campaign known as ‘Boom.’ What is Boom? A Boom moment is a game changing play. It’s a bottom of the ninth Grand Slam. It’s  fourth quarter Pick Six.

It’s a moment you want to see clearly on replay and see the muscles twitching in the athletes face as he realizes that they have just beaten the odds and taken the win for themselves.

Nike uses Rick Ross, Bo Jackson, Robinson Cano, Tim Tebow, and Nndamukong Suh to show the viewer the visual interpretation of what a BOOM moment is:

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