One sure way to attract attention is to create a controversial ad campaign. McDonald’s just came out with a commercial overseas in France that portrays a gay teen eating at the famous fast food chain with his father.
The underlying meaning of the ad is that McDonald’s accepts customers from any path in life-no matter your race, religion, ethnicity and of course, sexual preference. It seems a little deep for a fast food ad, but the campaign gets its positive message across in a subtle yet powerful commercial.
Check it out!
