Every year Millward Browns Optimor releases a list of the top 10 most powerful brands in the world using their annual revenue sales and brand recognition as a scale of judgement. For those who don’t know, Millward Brown is part of WPP, a massive company that’s made up of a number of advertising firms including Grey and Ogilvy & Mather, that does brand analysis for many different brands. What was found was that brands that focused on heritage and history were much more successful than those that focused on high fashion ad campaigns.
Louis Vuitton’s travel campaign that featured vintage and new pieces, Gucci’s partnership with Christie’s and Hermes’ sponsorship of a horse competition in Paris helped skyrocket these brands to top positions as the world’s most influential and successful brands in 2009.
The Number 10 Spot goes to
Tiffany & Co.
Sales: up 6% to $2.38 Billion
[pagebreak]
#9 Fendi
Sales:down 8% to $3.20 Billion
[pagebreak]
#8 Cartier
Sales: down 19% to $4.28 Billion
[pagebreak]
#7 Moet Chandon
Sale: down 12% to $4.74 Billion
[pagebreak]
#6 Rolex
Sale: down 14% to $4.74 Billion
[pagebreak]
#5 Hennessy
Sale: down 1% to $5.37 Billion
[pagebreak]
#4 Chanel
Sales: down 11% from last year to $5.55 billion
[pagebreak]
#3 Gucci
Sales: up 2% to $7.59 Billion
[pagebreak]
#2 Hermes
Sales: up 8% from last year to $8.46 billion
[pagebreak]
#1 Louis Vuitton
Sales: up 2% from last year $19.78 Billion
