This football season, CoverGirl signed on as the official beauty sponsor of the NFL, launching their #GetYourGameFaceOn campaign. They had no idea one of their images, which shows various models sporting looks and colors inspired by football teams, would be used to express outrage against the Baltimore Ravens and league commissioner Roger Goodell.
In the wake of the ongoing Ray Rice domestic abuse investigation, Twitter users took one of the ads, depicting a Ravens-gear-clad woman sporting purple and gold winged eye makeup, and Photoshopped a black eye on the model. The powerful image featured alongside the campaign slogan gives “Get your game face on!” a whole new meaning.
It wasn’t long before the image went viral. Many users shared the image alongside hashtags like, “GoodellMustGo” and “BoycottNFL,” in response to Commissioner Roger Goodell’s fumbling of the situation. Many believe Goodell, who claimed he only recently saw footage of the abuse, should resign or be fired.
CoverGirl has since responded to the ad in a statement made to E! News:
“As a brand that has always supported women and stood for female empowerment, COVERGIRL believes domestic violence is completely unacceptable. We developed out NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence.”
The protest of the NFL has continued, both online and off, as fans are still sharing this image and others like it on various social media outlets and waving banners and signs at games that call for justice in this case and others moving forward.
SOURCE: E! News | PHOTO CREDIT: Twitter/CoverGirl